
Case study
Michelle Gordon
A WordPress website for a Compass agent in Northern Virginia, built for search, for AI assistants and for the clients who keep calling after closing.
- Industry
- Real Estate
- Location
- Springfield, VA
- Brokerage
- Compass
- Services
- WordPress · SEO · AI Optimization
- Studio
- Coast Creative, Los Angeles
Full homepage design

The full homepage, top to bottom.
Michelle Gordon grew up in Northern Virginia, and most of her business comes from past clients and their friends. She's a Compass Realtor® based in Springfield, a certified stager and a Certified Senior Advisor, with more than 25 years around real estate, including title, settlement, construction and design work. Her new website had to show all of that without reading like a résumé.
The design leads with what sets her apart: an agent who helps with the house, not just the deal. Alongside buying and selling, the website covers preparing to sell, staging, downsizing and senior moves, and investment properties. An After the Sale section and a Homeowner Help page cover the paint colors, projects and painters, handymen and movers her clients ask about long after closing. Seven neighborhood guides cover Springfield, West Springfield, Burke, Fairfax, Fairfax Station, Lorton and Alexandria, alongside a look at the home styles buyers ask about most, from brick colonials to split-levels.
Under the design, the website is built to be found. Structured data on every page tells search engines and AI assistants who Michelle is, where she works and what she's certified in, down to each of her seven service areas. An llms.txt file gives AI tools a plain summary of her services, credentials and reviews. So when someone asks an assistant for a Springfield agent who understands downsizing, she's an easy answer to find.
